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Much of it makes sense – "Don't answer texts or anything else after midnight"; "Don't get wasted on dates"; "Don't relocate because of a guy" – while many chapters, such as "Don't talk too much in the first few weeks", might make the modern woman recoil.
The central premise of the Rules is that if a man likes you, he will approach you.
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower.
The advice, which ranges from micro-management to maternal instruction, takes the tone of a maiden aunt.
Plenty of us have been waiting to find that out for years.
The New Rules might not explain the great mystery, but they offer certain coping strategies in the meantime.
All told, it encouraged women to be a bit more cynical about their happily-ever- afters. When I ring them for our interview, both Fein and Schneider's phones refuse to accept my call because my number comes up as blocked.
Right appeared in 1995 and advocated doing pretty much what your mother told you: play hard to get; keep a bit in reserve; remain mysterious.But the dictates are famous: never approach a man, let him come to you; never suggest a date; don't be the one to initiate or perpetuate conversation or contact; and never, ever agree to a date that is less than 24 hours away."It's more complicated and confusing now," says Fein, "and women need a new book to navigate the unchartered dating territory."That territory includes texting, email, instant messaging, online dating, Facebook and Twitter.Before these, there was just the telephone, which you invariably watched until it rang. Well, I did, but I already told you I wasn't a Rules girl.The New Rules: The dating dos and don'ts for the digital generation, (£9.99, Piatkus) published this month, offers their signature sagacious take on the grey area where sex and cyberspace intersect.And it's an important subject to address, given the de-mystification of internet dating and the rise of outlandish digital phenomena such as "sexting".