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Once the products and sources have been selected, it's time to tell the world about it, get products into customer hands, get paid, and provide excellent service after the sale.
Retail marketing paves the path that customers take to the product.
The largest comprehensive source of global suppliers is Alibaba.com, providing large quantity or 'bulk' purchasing from vendors around the world.
In addition, thousands of manufacturers are listed with directories that give retailers a range of choices in vendors.
In these cases, the retailer can set up a simple shipping line in a back office using low-cost supplies and a postage meter.
If sales are large enough, the shipping function may be outsourced to a third party logistics provider.
More important, the right product can determine business success.
Some retailers focus on products related to personal passions such as sports or social causes.
In today's world, most payments are made with credit cards, so the retailer will need to set up a merchant account to accept payments.
Sales can also be made in brick-and-mortar stores, at local fairs, through ads on craigslist, or via Facebook yard sale sites.
Part of selecting the sales venue includes choosing the best delivery method for the products.
Reputable directories include: Answering those questions can help you select the right wholesale company.
Products don't have to be limited to those available from online wholesalers.