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A chemist named Eugène Rimmel developed a cosmetic using the newly invented petroleum jelly.
The name Rimmel became synonymous with the substance and still translates to “mascara” in the Portuguese, Spanish, Greek, Turkish, Romanian, and Persian languages today. No significant improvement occurred until 1957 with an innovation by Helena Rubinstein.
Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream.
The change in applicator led mascara to be even easier to use, and its popularity increased.The OED also references mascaro from works published in the late 15th century.In 1886, the Peck & Snyder Catalogue advertises, “Mascaro or Water Cosmetique…Sensing an opportunity, both Rubinstein and Arden launched their own brands of cosmetics that included mascara.Through the efforts of these two rivals and public temperament, mascara finally gained respectability and favor in American society.
For use, the cream was squeezed onto the brush and applied to lashes.