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Having users to create a dating profile on Facebook — which the company has said would be separate from their regular profiles, and not visible to their friends — would increase the amount of time they spend on the platform and generate "incredibly valuable" information about them."When you indicate on a dating profile what kind of movies you like, you know, music you listen to, restaurants you go to ...
that is really, really precious data because it's the kind of micro-targeted data that marketers are looking for now increasingly," Kurasawa said.
Facebook would have already been working on developing a dating service for months, if not years — long before the Cambridge Analytica controversy blew up, Kurasawa said.
And the timing of the announcement was likely a calculated move.
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Adding a dating app could also help reinforce Facebook's attempt to brand itself as "a community of users," according to Kurasawa.
(Stephen Lam/Reuters)As Facebook continues to face questions about its ability to protect the privacy of users' data in the wake of the Cambridge Analytica scandal, some may wonder about the timing of its announcement that it will soon launch a dating service — which arguably would contain people's most personal information.Comments on this story are moderated according to our Submission Guidelines. We reserve the right to close comments at any time.You can download the latest version of Simple Pie from Simple and install it by following the instructions. Take the time to read Requirements and Getting Started to make sure you’re prepared to use Simple Pie. **NOTE** Passing this test does not guarantee that Simple Pie will run on your webhost — it only ensures that the basic requirements have been addressed.From this page you can reach people interested in real casual sexual encounters.You'll be able to get in touch with straight, bi-curious, bisexual, lesbian and gay listings in the personals ads.
Her statement also took aim at Facebook by alluding to the privacy scandal.