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The none position requires the user to select (click on) the Circle name explicitly to see content from users in that Circle.The remaining positions control the quantity of posts which appear in one's main Stream, but the algorithm controlling what shows has not been disclosed.Consequently, the reported number of active users on Google grew significantly, but the average time those users spent on the site was a small fraction of that on comparable social media services.In 2011 Google reached 10 million users just two weeks after the launch.According to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company.Facebook founder Mark Zuckerberg instituted a company-wide "lockdown", signaling that employees were supposed to dedicate time to bringing Facebook's features into line with Google .In an interview with Steven Levy published on May 28, 2015, Horowitz said that Google was about to undergo a "huge shift" that would better reflect how the service is actually used.
Another function of Circles is to control the content of one's Stream.Google Plus (stylized as Google ) is an Internet-based social network that is owned and operated by Google.The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics have varied, depending on how the service is defined.Three Google executives have overseen the service, which has undergone substantial changes leading to a redesign in November 2015.Google is the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
It also includes several identity service sections, such as a contributor and other profiles area that let one link their "properties across the web".