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The popularity of online dating is being driven by several things but a major factor is time.
Online dating presents an effective solution to a serious problem.
More and more of us insist on outsourcing our love-lives to spreadsheets and algorithms.
According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.
Online dating services are now the second most popular way to meet a partner.
They negotiate over when to use it and when to abstain.
A portion of them quarrel over its use and have had hurtful experiences caused by tech use.
Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.
Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.