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“Facebook’s dating app’s effectiveness will be determined by how that algorithm calculates matches,” she said.
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Location-based apps have exploded in popularity over the last 10 years. A decade ago, many sites were free or had minimal fees of around a month.
It’s not clear, however, whether Facebook will charge for the dating service and, if so, how much. (charged .95 per month when it launched in 1995.) Today, dating sites can charge between and per month, depending on the length of the subscription.
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It could also be an incentive for Facebook users: The company has so much data that it may be better at making matches.
“Facebook’s pivot into the online dating industry is a logical move,” Reynolds said.
This could be bad news for people who don’t want to match with people in their immediate networks, noted Chelsea Reynolds, an assistant professor at California State University, Fullerton who studies online dating.
Don’t miss: Dating sites crack down on liars “Matching Facebook users based on likes, events attended, and groups involved with may link people who would theoretically get along in online contexts, but who may not be interested in an offline romantic connection,” she said. No way.” Facebook is currently under fire for how it uses user data, following a scandal involving Cambridge Analytica, a firm that used data to influence the 2016 presidential elections, and improperly accessed the data of at least 87 million Facebook users.
“For instance, I use my Facebook profile primarily to build my professional visibility. Consumers may be put off Facebook extending its ecosystem into yet another part of people’s social lives, in the same way Amazon has done with e-commerce.