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The H2 tag represents the second most important headings on the webpages, e.g., the subheadings. When search engine robots crawl a website, they typically first access a site's file.
tells Googlebot and other crawlers what is and is not allowed to be crawled on your site. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently.
Check how your page might appear in Google search results.
Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site.
If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information.
Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.
They are also saved next to your URL's title when your page is bookmarked.
This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks. Backlinks are any links to your website from an external site.
Check if your webpage content uses any H1 and H2 HTML header tags.
Unlike underscores, Google treats hyphens as separators between words in a URL.
Check if images on your webpage are using alt attributes.
Header tags are not visible to users, but help clarify and support the overall theme or purpose of your page to search engines.
The H1 tag represents the most important heading, e.g., the title of the page or blog post.