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PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks.
Photo Credit: Tim Bland These are good starting points, but not all of them will be a good fit with your particular company.
Even though the best marketing phrases are often considered business cliches, that’s only because they’re a tried-and-true method of grabbing your audience’s attention.
Consider incorporating any of the following marketing phrases and slogans into your next sales or business writing project: ‘Buy one, get one free’ is a common marketing phrase that tends to get consistent results.
It helps the headline to get past people’s preconceived conditions (their satisfaction with their cell phone service, their anxiety about changing their current service, etc.).
Therefore, the word “something” is more impactful and engaging than a more specific term like “cell phone service.” Catchy sale phrases can help to power up your business writing, but be careful not to use them as a crutch.
For example, say your business specializes in pain psychology.